Customized Bizplan Outline

• Executive Summary

-          Objective

-          Keys to Success

-          (Exit strategy)

• Company Description

-          Company Ownership

-          Company History

-          Description of Business

• Product /Service

-          Description

-          Developmental stage

-          Product strategy

-          Value proposition

• Industry Analysis

-          Industry trends

-          Competitors

-          Barriers to entry

• Market Analysis

-          Target Market (Characterization, definition and quantification)

• Marketing Strategy and Implementation

-          Promotion Strategy (adverting, sales and pricing)

-          Strategic Alliances

• Operational Plan

• Management

-          Exit Strategy 

• Financial Analysis (Includes Application and Expected effect of Loan, 3 year projection of Profit and loss statement, cash flow and Balance sheet)

The Basic Plan Outline

•  Statement of purpose

• Executive Summary

• Company description

-          History

-          Mission

• Market Analysis

-          Industry trend

-          Target market

-          Competition

• Marketing Strategy and Implementation

-          Overall Strategy

-          Promotion (Price, advertising, Distribution)

• Operational Plan

• Management

• Financial Analysis (includes Application and Expected effect of Loan, 3 year projection of Profit and loss statement, cash flow and Balance sheet)